Best Areas to Invest in Santa Cruz and Surrounding Areas

Kyle Chernetsky • November 14, 2023

Are you thinking of buying an investment property in Santa Cruz, California? There are many benefits that come with real estate investing. However, to get the most out of one, you need to consider the kind of property you’re looking for, and which areas will yield the best returns. This blog will cover the best areas real estate investors should consider.


Tops Counties for Real Estate Investing

Here are some of the key counties in California you should consider investing in:


Santa Cruz

Santa Cruz offers a unique combination of natural beauty, outdoor recreation, cultural richness, and a strong sense of community, making it an appealing destination for those seeking a distinctive and fulfilling lifestyle on the California coast. The residents of Santa Cruz are known for their strong sense of community. The area hosts various community events, farmers' markets, and neighborhood gatherings, fostering a sense of belonging and connection among its inhabitants.


What’s more, the nearby redwood forests, including Henry Cowell Redwoods State Park, provide residents with access to awe-inspiring groves of ancient trees. Hiking, camping, and exploring these majestic forests are popular activities for Santa Cruz residents. Santa Cruz also has a vibrant arts and cultural scene, with numerous art galleries, theaters, and live music venues. The region hosts various events and festivals throughout the year, contributing to a lively and diverse cultural environment.

person purchasing fruit at a farmers market

This area is sought-after by many tenant demographics making it a great place for a real estate investment. What’s more, due to the number of amenities, investors will have an easier time marketing their rentals. 


Monterey

Monterey, California, offers a unique and picturesque living experience with a myriad of benefits that make it an attractive place to call home. It’s nestled along the rugged Pacific coastline, offering breathtaking views of the ocean, cliffs, and scenic drives. Residents can enjoy daily doses of natural beauty, with opportunities for outdoor activities like hiking, biking, and beach-combing. Monterey also has a rich cultural heritage with historic sites, art galleries, and museums. Cannery Row is a popular waterfront district filled with shops and restaurants. The annual Monterey Jazz Festival and other cultural events contribute to the vibrant arts scene.


What’s more, the region is home to the Middlebury Institute of International Studies at Monterey, offering graduate programs in international policy, language education, and more. Additionally, the proximity to renowned institutions like Stanford University and the University of California, Santa Cruz, enhances educational opportunities for residents. Between the cultural and educational opportunities, property investors have the ability to invest in both long-term and vacation rentals. 


Santa Clara

Santa Clara offers a dynamic living environment with a strong economy, educational opportunities, cultural attractions, and a diverse community, making it an appealing choice for a wide range of residents and visitors.

two people looking at multiple monitors as they work

Santa Clara is located in the heart of Silicon Valley, the epicenter of the technology industry, with many major tech companies headquartered in or near the city. This creates a wealth of job opportunities in fields such as software development, engineering, and innovation, making it an ideal location for professionals seeking employment in the tech sector. Investors can capitalize on the rental demand that comes from people moving to the area for work. Residents can also enjoy a variety of cultural and recreational activities in Santa Clara. It’s home to the Levi's Stadium, hosting major sporting events and concerts. Additionally, cultural attractions, parks, and community events provide entertainment options for residents of all ages.


Fresno Counties

Fresno County’s affordable living, diverse economic opportunities, and proximity to outdoor recreation make it an appealing option for those seeking a more relaxed and community-oriented lifestyle in Central California. Fresno County has a well-established healthcare infrastructure, with hospitals, clinics, and medical facilities providing residents with access to quality healthcare services. The area also has a diverse economy with opportunities in healthcare, education, manufacturing, and logistics. The region's central location makes it a hub for transportation and distribution industries.


Best of all, Fresno County serves as a gateway to several national parks, including Yosemite, Kings Canyon, and Sequoia National Parks. These natural wonders are within a short drive, offering residents the opportunity to explore iconic landscapes and outdoor adventures. All this provides a number 

Yosemite Valley on a cloudy slightly foggy day

Considerations to Make Prior to Investing

Remember that each investment property is unique, and thorough research and careful consideration are essential for making sound investment decisions. Here are some key considerations to keep in mind before making such an investment:

  • Budget and Affordability: Establish a budget that includes not just the purchase price but also closing costs, ongoing maintenance, property management fees, and potential vacancy costs.
  • Location: Look for areas with strong economic indicators, job growth, and low crime rates. Consider the proximity to amenities, schools, public transportation, and other factors that may affect the property's attractiveness to tenants.
  • Financial Goals: Define your financial goals for the investment. Then determine the return on investment (ROI) you expect and assess whether the property aligns with your financial objectives.
  • Market Conditions: Analyze the current real estate market conditions in the area. Are prices trending up or down? What is the demand for rental properties?
  • Potential for Appreciation: Assess the property's potential for appreciation over time. Look at historical trends in the area and future development plans that may impact property values.
  • Financing Options: Explore financing options and interest rates. Determine whether you'll pay cash or finance the investment through a mortgage.
  • Property Management: Consider the benefits of hiring a professional property management firm.


Bottom Line 

When buying an investment property the location will play a key factor in determining its long-term success. The counties listed above offer a lot of potential for aspiring real estate investors. If you would like help investing in and managing a property, contact the experts at C&C Property Management today!

By Kyle Chernetsky February 6, 2025
Prevent costly water damage in your rental property with these essential tips from C&C Property Management. Learn how to identify and address issues before they become major problems.
By Kyle Chernetsky February 5, 2025
Tax season can be stressful for landlords , especially when managing multiple properties, rental income, and deductible expenses. Staying organized and informed about tax rules is essential for minimizing tax liability and avoiding penalties. This guide provides practical tips to help landlords navigate tax season effectively and maximize available deductions. Understanding Rental Income and Expenses As a landlord, you must report all rental income you receive throughout the year. This includes rent payments, late fees, and any other charges tenants pay. Security deposits are only taxable if you keep them or apply them to unpaid rent or damages. In addition to reporting income, you can deduct many expenses related to your rental property. Common Deductible Expenses Mortgage Interest: The interest paid on your mortgage can be claimed as a tax deduction. Property Taxes: Annual property taxes are fully deductible. Insurance Premiums: This includes property insurance, liability insurance, and landlord-specific policies. Repairs and Maintenance: Expenses for fixing or maintaining your property , such as plumbing repairs or repainting, are deductible. Utilities and Services: If you pay for utilities or services like landscaping, you can deduct those costs. Property Management Fees: Fees paid to a property management company are eligible for tax deductions. Keeping track of these expenses is essential for claiming the correct deductions and minimizing your tax burden.
By Kyle Chernetsky January 9, 2025
Discover the importance of tenant estoppel certificates for landlords. C&C Property Management provides insights to help protect your rental property investments.
More Posts
Share by: